Minus 9 Design » intercultural http://www.m9design.com Rathna Ramanathan Wed, 24 Aug 2011 13:14:21 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Fevicol adverts http://www.m9design.com/reference/film-and-video/fevicol-adverts http://www.m9design.com/reference/film-and-video/fevicol-adverts#comments Sun, 05 Jul 2009 17:00:35 +0000 admin http://www.m9design.com/_dev/?p=150 One of my favourite aspects of doing art & science projects in high school in Chennai, India was that I got to stick my fingers into tubs of Fevicol, a white glue adhesive. The delicious part was not so much sticking your fingers into the tub but waiting for the Fevicol to dry, and then peeling it off your fingers. White cobwebs with your finger prints on them. Fevicol was the first ‘real’ easy-to-use and readily available glue of its kind in India -- you could use it to hold together all manners of materials and surfaces.

The creative agency handling advertising for Fevicol (Ogilvy and Mather, my first employer) has done a brilliant (and very successful) job of introducing Fevicol as a metaphor for strength and bonding.

www.youtube.com/watch?v=jTav-vdht0E


Fevicol Rajasthan bus advert

The ads are memorable and humorous; Fevicol provides bonding solutions to various everyday issues and people in overflowing buses feel at ease, politicians glued to chairs,  large families are held together and wandering husbands are kept firmly in place.

www.youtube.com/watch?v=Eq9ED66SbAY


Fevicol Joint Family advert

www.youtube.com/watch?v=0n6MHpKgyUM


Fevicol Newlyed advert

]]> 0 Culture Cafe http://www.m9design.com/things/postcards-and-flyers/culture-cafe http://www.m9design.com/things/postcards-and-flyers/culture-cafe#comments Thu, 18 May 2000 20:04:36 +0000 admin http://www.m9design.com/?p=586 One of my first clients in Chennai was the British Council. The British Council is a charity organisation whose aim is to create ‘international opportunities for the people of the UK and other countries and builds trust between them worldwide’.

The Council was an interesting, challenging and really fun client. Due to the range of activities undertaken by the Council, each brief was unique in itself, requiring a different approach and thinking. The projects I did for them ranged from invitations to plays they were hosting to maps for their library. Due to the lost portfolio incident, I have very little of the work I did for them. Here is a leaflet used to advertise the services offered by the Culture Cafe, a forum for young people interested in the visual and performing arts to exchange ideas and share experiences.

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